For the year no one warns you about

Start here

Most people find us at about four months postpartum, standing in a bathroom holding more hair than they expected. If that's you: it's almost certainly normal, it has a name, and it ends.

Here's the plain version, and the longer reads underneath.

You're not losing your hair. You're losing the hair pregnancy lent you.

The hair guide

• Why postpartum hair loss starts at four months — and when it stops
• Can you dye your hair while breastfeeding?
• When postpartum shedding is worth seeing a doctor about
• Washing and detangling without losing more to breakage
• Biotin, ferritin, and what the evidence actually says

Read the full guide →

What we're building, and what we won't say

We're formulating a scalp serum in Australia, made for pregnancy and postpartum. It's in development. We'll tell you what's in it and why, and we won't tell you it does things a serum can't do.

Australian law separates cosmetics from therapeutic goods, and any product claiming to grow hair or stop hair loss is a therapeutic good requiring regulatory approval. Ours won't make those claims — not as a technicality, but because we haven't seen evidence that any topical product shortens postpartum shedding. Time does that.

What a well-made product can do is stop you losing extra hair to breakage while you wait it out, and make the scalp feel comfortable. That's the job we're designing for.

More about who we are →